Be on the lookout! A positive charter school ad campaign gets underway in Georgia this week. The campaign will run for the next ten weeks. The effort is part of a four-year partnership between the National Alliance for Public Charter Schools and the Georgia Charter Schools Association. Starting on Monday, May 2, the ad spots will run during national morning shows, on cable, in streaming ads via Hulu and social ads via Facebook Ads and Google Ads. Those watching the ads will be directed to discovergacharters.org, a positive landing page about public charter schools in Georgia and the city of Atlanta.
The latest campaign comes after highly successful radio ads that ran on popular local radio stations in Atlanta and Savannah between August of 2021 and April of 2022. The goal of the four-year effort is to raise awareness and reinforce key messages about public charter schools.
You can see the two ads that will run as part of the latest campaign below: