The next round of a multi-year positive charter school ad campaign will get underway in Georgia later this month. The campaign will include placements on Facebook, YouTube, Hulu, national morning shows, cable in Atlanta and Savannah, iHeartRadio stations in Savannah and Radio One stations in Atlanta. Those who hear or see the ads will be directed to discovergacharters.org, a positive landing page about public charter schools in Georgia and the city of Atlanta.
The effort is part of a four-year partnership between the National Alliance for Public Charter Schools and the Georgia Charter Schools Association. The latest round of advertising comes after highly successful ad spots that ran during national morning shows, on cable, in streaming ads via Hulu and social ads via Facebook Ads and Google Ads in May. The campaign began with radio ads that ran on popular local radio stations in Atlanta and Savannah between August of 2021 and April of 2022. The goal of the four-year effort is to raise awareness and reinforce key messages about public charter schools.